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Mini MBA in Strategy & Pop Culture

8 Weeks | Live | October 2025

Become a culturally fluent strategist. Learn to decode human behaviour, anticipate cultural shifts, and design strategies that deliver measurable outcomes.

Why This Program Exists

Markets move faster than ever. Traditional MBA programs can’t keep pace with culture, technology, and consumer change.

The Mini MBA in Strategy & Pop Culture gives professionals an accelerated, applied path to strategic excellence — tailored to Africa, but benchmarked against global best practice.

Who It’s For

This program is designed for:

  • Mid-to-senior brand and marketing professionals
  • Strategy directors and planners
  • Founders and operators in culture-driven industries
  • Creatives shifting into strategy roles
  • Corporates training strategy teams
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Curriculum Map

Nine modules structured for depth, application, and measurable growth:

  1. Behavioural Insights & Human Truths — decode human drivers and decision-making.
  2. Trendspotting + Foresight Design — map signals, design future scenarios.
  3. Cultural Strategy & Brand Meaning — build relevance through meaning and positioning.
  4. Pop Culture as Brand Engine — turn music, fashion, sport, and gaming into growth drivers.
  5. Narrative Architecture & Story Systems — build campaigns and storytelling that scale.
  6. Cultural Mapping & Anthropology — capture nuance through ethnography and local insight.
  7. Platform Strategy: How Culture Moves Across Tech — design for distribution, momentum, and scale.
  8. Applied Strategy Sprint: The Culture Brief Challenge — live brief, critique, iteration.
Download Full Syllabus

Outcomes

By the end of 8 weeks, you’ll have:

  1. A portfolio-ready cultural brief & strategy deck
  2. A POKV® Mini MBA Certificate
  3. Faculty and alumni references
  4. A network of peers across Africa and beyond

How You’ll Learn

  • Live online or in-person sessions
  • Weekly workshops & critiques
  • Applied sprints and toolkits
  • Faculty office hours and mentoring
  • Final panel review by practitioners

Model: Learn → Apply → Prove.

Program Formats & Fees

Virtual (Live Online):

₦375,000 (~$250)

In-person (Lagos):

₦500,000 / person

Teams (3+)

₦425,000

Alumni: ₦400,000

Payment Options

  • ₦50,000 (≈$35) non-refundable commitment fee (deducted from tuition)
  • Pay in full or 50:50 instalments (final instalment before project defense)
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Proof of Value

Strategy training delivered to FMCG, finance, tech, and entertainment companies across Africa

Alumni now lead brand and innovation functions in multinational organisations

Recognised as Africa’s reference point for cultural and strategic capability-building