Apply Now

Future/Form Studio

See what’s next. Build what’s next.

Future/Form is the foresight and innovation lab of POKV®. It exists to help strategists, brands, and teams anticipate cultural shifts, design future scenarios, and prototype culture-driven solutions.

Why It Exists

Markets are being reshaped by AI, youth culture, media platforms, and shifting consumer codes. Yet most organisations operate reactively — chasing trends instead of preparing for them.

Future/Form was built to change that. It turns foresight into a system: mapping signals, testing ideas, and delivering insights that help leaders act with clarity.

Who It’s For

  • Brands seeking cultural foresight and trend intelligence
  • Agencies designing future-ready campaigns and innovation pipelines
  • Corporates building R&D and strategic planning capacity
  • NGOs and institutions exploring cross-border culture projects
  • Practitioners who want hands-on experience in foresight and scenario design
Talk to the Studio

Core Offerings

  1. Quarterly Trend Mapping Reports
    Proprietary research mapping Africa’s cultural signals across sectors: beauty, gaming, food, fintech, entertainment, mobility, and beyond.
  2. Pop Culture × AI Innovation Sprints
    5-day applied labs where strategists, technologists, and creators prototype new products, campaigns, and systems using AI and cultural foresight.
  3. Industry Hackathons
    Sector-focused challenges co-hosted with partners to solve real-world business and cultural problems in sports, music, beauty, fintech, and media.
  4. Custom Research & Partnerships
    Bespoke studies, cultural audits, and foresight projects commissioned by brands and institutions.
Download Sample Report

Outcomes

By engaging with Future/Form, partners gain:

  1. Quarterly access to cultural foresight reports
  2. Tested frameworks for trend analysis and scenario design
  3. Prototypes and business cases co-developed with faculty
  4. Exclusive access to the Future/Form partner network

How You’ll Learn

  • Discover — Scan and analyse cultural signals
  • Design — Build scenarios and future maps
  • Prototype — Test new business or campaign models
  • Apply — Translate insights into strategy and execution

Future/Form combines research rigour with applied creativity. Every output is designed to be immediately actionable.

Proof of Value

Insights applied by FMCG and entertainment brands in product launches

Strategic foresight commissioned by agencies and NGOs for youth markets

Labs featured in industry conversations around AI and culture