Future/Form Studio

See what’s next. Build what’s next.

Future/Form is our foresight and innovation lab. It helps strategists, brands, and teams anticipate cultural shifts, design future scenarios, and prototype culture-driven solutions.

Why It Exists

Markets are being reshaped by AI, youth culture, media platforms, and shifting consumer codes. Yet most organisations operate reactively — chasing trends instead of preparing for them. Future/Form was built to change that. It turns foresight into a system: mapping signals, testing ideas, and delivering insights that help leaders act with clarity.

Who It’s For

Brands seeking cultural foresight and trend intelligence
Agencies designing future-ready campaigns and innovation pipelines
Corporates building R&D and strategic planning capacity
NGOs and institutions exploring cross-border culture projects
Practitioners who want hands-on experience in foresight and scenario design

Core Offerings

Quarterly Trend Mapping Reports
Proprietary research mapping Africa’s cultural signals across sectors: beauty, gaming, food, fintech, entertainment, mobility, and beyond.
Pop Culture × AI Innovation Sprints
5-day applied labs where strategists, technologists, and creators prototype new products, campaigns, and systems using AI and cultural foresight.
Industry Hackathons
Sector-focused challenges co-hosted with partners to solve real-world business and cultural problems in sports, music, beauty, fintech, and media.
Custom Research & Partnerships
Bespoke studies, cultural audits, and foresight projects commissioned by brands and institutions.

Outcomes

By engaging with Future/Form, partners gain:

Quarterly access to cultural foresight reports
Tested frameworks for trend analysis and scenario design
Prototypes and business cases co-developed with faculty
Exclusive access to the Future/Form partner network

How You’ll Learn

Discover — Scan and analyse cultural signals
Design — Build scenarios and future maps
Prototype — Test new business or campaign models
Apply — Translate insights into strategy and execution

Future/Form combines research rigour with applied creativity. Every output is designed to be immediately actionable.