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Afropop Business School

Where culture meets commerce.

A specialist program inside POKV® designed for Africa’s entertainment, music, and creative industries. ABS trains cultural entrepreneurs, creators, and strategists to turn culture into capital — building ventures, monetising IP, and scaling culture-driven businesses.

Why ABS Exists

Africa’s creative economy is valued in billions, yet most creators, entrepreneurs, and cultural innovators lack structured business education tailored to their world.

Traditional MBAs don’t teach how to monetise a music collective, launch a fashion label, fund a youth platform, or design a culture-driven startup. ABS was built to close that gap.

Here, subculture becomes strategy, creativity becomes commerce, and culture becomes capital.

Who It’s For

  • Creators ready to scale their ideas into companies
  • Entrepreneurs building in music, film, fashion, gaming, or media
  • Cultural innovators seeking funding and growth frameworks
  • Strategy professionals specialising in Africa’s creative economy
  • Corporates and NGOs supporting culture-driven development
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Core Tracks

ABS offers five interconnected learning tracks, designed as playbooks:

  1. From Street to Strategy — Turning subculture into scalable startups.
  2. Creative Capital — How to fund and monetise cultural IP.
  3. Youth × Business — Building for Gen Z and Africa’s next wave.
  4. Creator Commerce Playbook — Platforms, partnerships, and revenue streams.
  5. Designing a Culture-Driven Business Model — Frameworks to connect culture with growth.
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Outcomes

By completing ABS, participants will:

  1. Build a culture-driven business model canvas
  2. Understand funding pathways for creative ventures
  3. Gain frameworks for monetisation and growth
  4. Present a capstone business plan to industry reviewers
  5. Join a cross-industry alumni network

How You’ll Learn

  • Live sessions with cultural entrepreneurs and strategists
  • Case studies from Africa’s leading creative brands
  • Applied projects in teams: build, pitch, and validate business models
  • Faculty mentoring on funding, scaling, and market entry