Apply Now

Afropop Business School

Where culture meets commerce.

A specialist program inside POKV® designed for Africa’s entertainment, music, and creative industries. ABS trains cultural entrepreneurs, creators, and strategists to turn culture into capital — building ventures, monetising IP, and scaling culture-driven businesses.

Why ABS Exists

Africa’s creative economy is valued in billions, yet most creators, entrepreneurs, and cultural innovators lack structured business education tailored to their world.

Traditional MBAs don’t teach how to monetise a music collective, launch a fashion label, fund a youth platform, or design a culture-driven startup. ABS was built to close that gap.

Here, subculture becomes strategy, creativity becomes commerce, and culture becomes capital.

Who It’s For

  • Creators ready to scale their ideas into companies
  • Entrepreneurs building in music, film, fashion, gaming, or media
  • Cultural innovators seeking funding and growth frameworks
  • Strategy professionals specialising in Africa’s creative economy
  • Corporates and NGOs supporting culture-driven development
Talk to Admissions

Core Tracks

ABS offers five interconnected learning tracks, designed as playbooks:

  1. From Street to Strategy — Turning subculture into scalable startups.
  2. Creative Capital — How to fund and monetise cultural IP.
  3. Youth × Business — Building for Gen Z and Africa’s next wave.
  4. Creator Commerce Playbook — Platforms, partnerships, and revenue streams.
Download Track Guide

Outcomes

By completing ABS, participants will:

  1. Build a culture-driven business model canvas
  2. Understand funding pathways for creative ventures
  3. Gain frameworks for monetisation and growth
  4. Present a capstone business plan to industry reviewers
  5. Join a cross-industry alumni network

How You’ll Learn

  • Live sessions with cultural entrepreneurs and strategists
  • Case studies from Africa’s leading creative brands
  • Applied projects in teams: build, pitch, and validate business models
  • Faculty mentoring on funding, scaling, and market entry

Model: Create → Test → Scale.

Program Formats & Fees

Virtual (Live Online):

₦375,000 (~$250)

In-person (Lagos):

₦500,000 / person

Teams (3+)

₦425,000 • Alumni: ₦400,000

Registration

₦50,000 (≈$35) non-refundable commitment fee (deducted from tuition)

Apply Now

Proof of Value

ABS participants have launched startups in music, media, beauty, and gaming

Alumni collaborations with NGOs, creative funds, and venture accelerators

Guest contributors from Africa’s most disruptive cultural businesses