The Pop Culture Varsity (formerly Bschool) is Africa’s first learning and strategy platform dedicated to cultural innovation and pop intelligence.
We focus on pop culture, marketing, and innovation to solve real-world brand and growth challenges.
We train professionals to read culture, build smarter campaigns, and create ideas that move markets.
POKV® is a strategy school that teaches professionals how to turn culture into a business advantage.
We focus on pop culture, marketing, and innovation to solve real-world brand and growth challenges.
Our programs train strategists, creatives and leaders to build culturally relevant brands and campaigns.
From trendspotting to storytelling, we offer practical tools that shape the future of brands in Africa.
We spent seven years sharpening strategists who now lead teams in agencies, startups, and corporations across Africa and beyond. What started as a focused training platform has grown into a full academy for cultural strategy, foresight, and marketing innovation.
Today, POKV® is recognized as Africa’s reference point for professionals who want to lead with culture.
POKV® exists to equip strategists and companies with the tools to:
We teach people to think, adapt, and create with culture as their engine.
To shape a new generation of culturally fluent strategists, marketers, and business leaders who can:
To shape a new generation of culturally fluent strategists, marketers, and business leaders who can:
At POKV®, learning is practical, applied, and future-facing.
Our model: Learn → Make → Prove.
Our model: Learn → Make → Prove.
Testimonials.
What our alumni say
Eyo Inameti
STRATEGY DIRECTOR
Before this program, I struggled to explain my value as a strategist. Now, I lead bigger conversations and bigger projects.
Promise Osigwe
DIGITAL MARKETING SPECIALIST
African relevance, global standard. Finally, speak the language of strategy.
Fabiola Nguembu
CONSUMER INSIGHT ANALYST, KANTAR
This was the first time I saw strategy connected so clearly to the culture matrix. It changed how I build ideas and present them.
Muyiwa Aleshinloye
HEAD OF PUBLICIS MEDIA, CWAR
Franklin doesn’t teach. He reprograms your brain and makes strategy usable and unforgettable.
Partners in progress.
Top organisations across Africa have trusted us to train their future strategists, marketers, and culture leaders.
POKV® is powered by practitioners: strategists, researchers, and cultural thinkers who actively shape industries.
Be part of the future of strategy in Africa.
Apply to the Mini MBA in Strategy & Pop Culture or explore our full suite of programs.
Franklin Ozekhome
Founder & Chief Learning Officer
Emeka Obia
Award-Winning Brand Strategist
Fabiola Nguembu
Senior Research Executive, Kantar Senegal
