POKV’s Mini-MBA in Strategy & Pop Culture stands out with a carefully curated curriculum that targets the cultural context of strategy. Participants dive deep into several transformative modules including:

• Behavioural Insights & Human Truths – to understand the core drivers behind human action Pop Culture Varsity
• Trendspotting + Foresight Design – to identify and design for emerging shifts before they become mainstream Pop Culture Varsity
• Cultural Strategy & Brand Meaning – shaping brand positioning rooted in emotional and cultural relevance Pop Culture Varsity
• Pop Culture as Brand Engine – leveraging music, film, creators, memes, and movements to drive engagement Pop Culture Varsity
• Narrative Architecture & Storytelling Systems – crafting messaging frameworks that resonate across platforms Pop Culture Varsity
• Cultural Mapping & Anthropology – tapping into lived experiences and context for more impactful strategy Pop Culture Varsity
• Platform Strategy – mastering how culture spreads across digital and social ecosystems Pop Culture Varsity
• Applied Strategy Sprint & Final Project: Decode Africa – hands-on briefs to apply cultural insights in real-time Pop Culture Varsity

These modules empower participants to blend creative cultural intelligence with strategic business acumen.