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The Pop Culture Varsity.

Africa’s School of Cultural Strategy, Marketing, and Innovation.

We prepare strategists, marketers, and creators to harness culture as capital, building strategies that shape industries, launch brands, and transform markets.

What We Teach

Skills for the markets that move fastest.

Every program at POKV® is designed around the core disciplines of cultural strategy:

  • Behavioural Insights & Human Truths — decode human behaviour for sharper decision-making.
  • Trendspotting & Cultural Foresight — map signals, scenarios, and future shifts.
  • Strategy & Brand Meaning — design positioning that resonates deeply and scales globally.
  • Pop Culture as a Growth Engine — leverage music, fashion, gaming, film, and sport.
  • Narrative Architecture & Story Systems — craft messages and campaigns that endure.
  • Cultural Mapping & Anthropology — capture nuance across African and global contexts.
  • Platform Strategy — understand how culture moves across tech and media ecosystems.

Mastering pop culture

At the school of pop culture, POKV® equips its students with the skills and knowledge necessary to create impactful and engaging content that resonates with target audiences. 

Our courses cover a spectrum of cultural dynamics that we reference and apply in our lives and business.

  • Digital Culture
  • Analyzing Trends
  • Cultural Foresight
  • Behavioral Marketing
  • Media and Platforms
  • Pop Culture Advertising

Our Programs

Mini MBA in Strategy & Pop Culture

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Afropop Business School (ABS)

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Future/Form Studio

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Masters Bootcamps

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POKV for Business

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At the Pop Culture Varsity, every program is designed as a strategic product — structured, outcomes-driven, and globally benchmarked. Explore four core schools and studios built to serve individuals, teams, and corporates.

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The POKV® Advantage

Where culture, strategy, and technology meet.

What makes us different isn’t the subject matter — it’s the method:

  • Immersive live sessions with faculty practitioners
  • Hands-on workbooks & toolkits for direct application
  • Localized case studies built from Africa’s cultural landscape
  • Faculty mentoring that continues beyond the classroom
  • Lifelong alumni network across industries and markets

At POKV®, your growth is not theoretical. It’s measurable.

Who We Serve

This school is designed for:

  • Mid-to-senior brand and marketing professionals
  • Strategy directors, planners, and analysts
  • Creatives moving into strategic roles
  • Founders and operators in culture-driven ventures
  • Corporate teams seeking culture fluency

Proof of Impact

  • 7+ years of training strategists now leading agencies, startups, and global brands
  • Alumni spanning Africa, Europe, and North America
  • Faculty and guest lecturers advising Fortune 500s and African challengers
  • Corporate programs across FMCG, finance, entertainment, and technology

Community & Lifelong Learning

We are a network of thinkers and doers.

  • Alumni Assembly — stay connected to peers shaping the industry.
  • Strategy Directors Circle — an exclusive hub for senior leaders.
  • Culture Reports — original research mapping cultural shifts across Africa.